About Proximate Solutions

We grow Canada's trusted professions, measured in booked clients.

Proximate Solutions is an AI-first growth consultancy for mortgage brokers, clinics, law firms and other high-trust businesses. We don't sell impressions. We build systems that turn attention into booked appointments and report every dollar of return.

Why we exist

Marketing for these businesses had been broken for years.

Agencies sold rankings and impressions while owners had no idea whether any of it produced a single booked client. Leads went unanswered after hours. Ad spend disappeared into dashboards no one could read.

We started Proximate to fix that with one principle: if it doesn't lead to a booked appointment, it doesn't count. Every system we build is wired to that outcome and reported in dollars.

What we believe

Booked clients, not impressions

Vanity metrics don't pay staff. We optimize for appointments and revenue.

Speed wins

The business that answers first almost always wins the client.

Own your data

Your accounts, website and lists are yours from day one, always.

Reported in dollars

Every month you see cost per client and ROI in plain language.

How we work

Principles our clients feel every month

Outcome-obsessed

We're measured on booked clients, so we tune everything toward them.

Radically transparent

Clear reporting, no jargon, no hidden dashboards or lock-in.

Compliance-first

Built around PIPEDA and each profession's advertising rules.

Fast to value

Defined 90-day launch, then month to month. No endless retainers.

The team

Specialists, not generalists

Adeel Arshad

Founder & Growth Lead

25 years scaling local service businesses across paid and organic.

Waqas Ali

Head of AI Automation

Builds the instant-response and nurture systems that book the calls.

Jordan Chen

Director of Search

Owns SEO, GEO and local ranking for regulated industries.

Sofia Kowalski

Performance Media

Runs paid campaigns tuned to cost per booked client, not clicks.

See what a growth partner should feel like.

Start with a free audit. No contracts, no obligation, just a clear picture of the revenue you're leaving on the table.

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